As a consumer I can’t find items that I want, instantly, when I want them and that will change. While Google has done an amazing job supplying data near instantly to users there is still the opportunity to integrate commerce more seamlessly with the physical world.
Whether your issue is discovering something new or more quickly finding something you already want, Mobile and Tablet shopping will change the you purchase everything in the future.
People purchase items for various reasons. Some of these reasons are the following: Social Proof, Expert Opinion, Necessity, Best Price, Quickest Delivery Time, Good Experience, Close place to pick up. Whatever the reason or combination of reasons people have an instinct / emotional response when it comes to shopping. How a person shops determines their standard of living. So they take it very seriously. Understanding over time what drives an individual to consume lets patterns appear over time for individuals on what drives them. These Drives or purchasing motivations can be capitalized on Mobile.
Mobile Commerce allows these motivations to be understood faster and more quickly so that marketers, merchants and brands can more quickly iterate. Giving the consumer what they want, how they want it and with the way they want to experience it drives loyalty. This is the real power of mobile, give consumers choice in how they want to consume and interact with your product and brand. This is what is called the omni-channel experience. Letting the consumer tell you when and how they wanted to be communicated is the next revolution in marketing.
People consume, and with mobile commerce you can facilitate the impulse purchase. The easiest approach to mobile commerce is to supply an easy way to sell replacement parts or consumables the user has already purchased. SeQR Pay allows this with QR code Technology in which you can place directly on your product. As soon as the product is used up the Consumer can then repurchase their needed item.
QR is not the only way to create that instant distribution channel. Changing the habit of people take a very long time especially consider this blog: http://picturesofpeoplescanningqrcodes.tumblr.com/
There are many other ways to facilitate the impulse purchase and we will continue to embed and explore these throughout the life-time of SeQR Pay.
